Japanese AIDS scandal over trials and marketing of coagulants
نویسندگان
چکیده
منابع مشابه
Marketing and clinical trials: a case study
BACKGROUND Publicly funded clinical trials require a substantial commitment of time and money. To ensure that sufficient numbers of patients are recruited it is essential that they address important questions in a rigorous manner and are managed well, adopting effective marketing strategies. METHODS Using methods of analysis drawn from management studies, this paper presents a structured asse...
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ژورنال
عنوان ژورنال: Nature
سال: 1988
ISSN: 0028-0836,1476-4687
DOI: 10.1038/331552a0